Whether you’ve currently got bleached strands, are working on repairing dry and damaged locks (from previous bleaching) or have decided to fully embrace the gray, maintaining luscious, healthy hair can prove more difficult than it seems. With all the hair masks, shampoos and oils on the market, it’s overwhelming—to say the least—to find a product that works for you. But it doesn’t have to be! The secret to soft, smooth and strong hair may not be as out of reach as you think, thanks to viral hair care line Olaplex. In fact, even Kim Kardashian has said that she relies on the brand to keep her strands healthy, especially after enduring a lot of dyeing and styling over the years.
If you haven't already given it a shot, now is the best time to try it for yourself, especially since you can save big on the must-haves during the first-ever Olaplex Friends and Family sale, on from June 9 through June 15, during which all of the celebrity- (and editor-) loved products are marked down by 25 percent. So, where you should you start? I've rounded up five of the brand's most beloved hair care buys below.
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