Style

Look great, feel great—from fashion and beauty to shopping and home decor

Editors' Picks

SUMMER TRENDS

What’s in (and out) this season, across fashion, beauty and home

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My New Fashion North Star Is…Pam Anderson?

Malibu meets Paris

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Style

Editors' Picks

I'm 5'0" and This Surprising Tip from a Stylist Has Changed the Way I Get Dressed

Twee Nails Are Kicking Soap Nails to the Curb

Blokette Core Is the Micro Trend Giving Athleisure a Run for Its Money

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows

The 8 Pieces PureWow Editors Get Complimented on All the Time

I Can’t Wear Heels, But I Think I Found My Date Night Shoes of Summer

SUMMER TRENDS

Mark My Words: *This* Is the Shoe of the Summer

I Just Spent 3 Weeks in Paris—Here Are the Top 3 Fashion Rules Everyone Abides By

Trend Alert: Medusa Ponytails Are Slithering Their Way Into Summer

How to Achieve Bora Bora Braids for Summer, According to a Celebrity Hairstylist

Step Aside Pickleball, There’s a New Sport Aesthetic Taking Over Our Summer Wardrobes

Boomers Will Love this Spring Pant Trend (But It Gives Me the Ick)

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Color Drenching Might Be Everywhere, But My Mom’s Been Doing It Since the ’90s

The Hydro Bob Is the It Hairstyle to Take You Into Summer

The Instagram Explore Page Has Spoken: These Are the Top 10 Kitchen Trends of 2025

The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists

5 Short Girl Style Lessons Anyone Under 5’5 Can Learn from Florence Pugh

My New Fashion North Star Is…Pam Anderson?

The Latest

Cameras Catch Taylor Swift in an Eye-Popping LBD for Date Night—Here's How to Get Her Look

The Pioneer Woman Overhauled Her Style—And It’s Giving Nancy Meyers at the Ranch

Resort Bob, Bora Bora Braids and 10 More Hair Trends Ruling Summer 2025

16 Anthropologie Summer Items I’m Loving, Starting at Just $18

You’d Never Guess These Chic Outdoor Furniture Finds Are from Home Depot

Teva Is Low-Key the Best Place to Buy Cute and Comfortable Sandals

I'm a Decor Snob, and Yet I Can't Stop Browsing Walmart's Super-Chic Summer Home Pieces

The 16 Best Facials in NYC, Vetted by PureWow Editors

I Tried the Babe Original Hair Serum. Is It Worth Its $49 Price Tag?

Stains Are Inevitable—But These Creators Have a Secret Weapon for Removing Them

The Hisense CanvasTV Turned My Apartment Into a Movie Theater *and* Art Gallery

This 5-Step Formula Breaks Down Nancy Meyers’ Decor—No Renovation Required

TikTok Is Obsessed With Face Taping—But Does It Actually Give You an At-Home Facelift?

5 Flare Leggings Outfit Ideas That Are Equal Parts Comfy and Chic

I Tested the New Augustinus Bader Mineral Sunscreen—Is It Worth the Money?

Masseter Botox Is All Over TikTok—So I Had to Try It. Here’s My Before and After

This Is Your Sign to DIY the Hottest Handbag Trend of Summer

Joanna Gaines Just Built a Secret Door in This Playroom—and It’s Giving Narnia

Lancôme Juicy Tubes Is Celebrating 25 Years—and This Millennial Editor Is Taking a Trip Down Memory Lane

The Top Trends Our Readers Will Be Shopping This Summer

Mark My Words: This Is the Shoe of the Summer

The Hisense CanvasTV Turned My Apartment Into a Movie Theater and Art Gallery