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9 Summer Beauty Essentials That Live Up to the TikTok Hype

Ready for your glow-up?

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Amazon/Sephora

Not sure what’s happening to me, but I’ve suddenly become a chronic TikTok shopper thanks to all of the beauty and fashion creators I follow. The platform has become the ultimate destination for seeing products in action before you buy them (resulting in $33 billion in sales last year, by one estimate). When it comes to makeup, haircare and skincare, specifically, I’ve begun relying heavily on skilled and crafty TikTok experts in the field for their honest feedback, endless beauty advice and, of course, their handy product recommendations. That's why I turned to some of our top creators to compile their top picks for summer. 

Ready to slay this summer? Scroll down to view the list below. Just remember, you’ll need to click on the actual TikTok videos in order to shop the products.

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1. NYX Professional Buttermelt Highlighter

Up first is the NYX Professional Buttermelt Highlighter, which you can see applied in the video above. To get the most out of this product, you’ll need to swipe it directly onto your cheekbones, which we're shown in the video. Per the brand, it’s made with shea, almond and mango butter, all of which work together to create a glowing, fade-resistant shimmer that lasts for up to 12 hours. "I love that it’s really easy to work with and it’s also buildable," the TikTok creator, Monica Astacio, tells us, eventually revealing a stunningly natural makeup look.

2. Kopari Sunglaze Sheer Setting Mist V1

This Kopari Sunglaze Sheer Setting Mist is loved for its ability to hydrate your skin while also protecting from harsh UVA/UVB rays. Non-greasy and quick-drying, it’s formulated with hyaluronic and polyglutamic acids  that can help hydrate your skin. In the TikTok vid above, you can see it sprayed in direct sunlight, so you really get a sense of the subtle sparkle and glow it provides—while keeping your makeup in place all day (and providing SPF 50). 

3. KimChi Chic Setting Powder

Made with rice powder and Vitamin E., this setting powder is a must-have for any beauty routine.  In the clip above, you can see how to apply it precisely, putting the product directly underneath your eyes and on the sides of your face. "I applied the powder directly onto my eyes, as well as on the sides of my face to enhance my contour. We look a little crazy for a second, but it’s all worth it in the end," we're told, revealing that all it takes is a little blending for a flawless finish. There are multiple shades available to choose from, so you can find the shade that best suits your complexion.

4. Divi Scalp Serum

This Divi Scalp Serum can transform the quality and thickness of your hair in just six weeks thanks to its water-based formula and science-packed ingredients.The key to using it, the video shares, is starting with the scalp and working your way down. "It’s designed to nourish your hair follicles and balance out your scalp. It’s also water-based, so it will not weigh your hair down at all," she confirms.

5. Persona 24HR Eyeliner Sharpenable Eye Pencil

The secret to a perfect winged eyeliner? This sharpenable eye pencil which, per the brand, gives you 24 hours of coverage and waterproof protection. The liner comes in a variety of shades, and according to our creator, it does, indeed, pass the waterproof test. "These ultra-creamy liners glide on so easily as you’re applying them," she says, demonstrating a swatch of different colors in the process. "They are totally waterproof," she adds as she puts her wrist under water. "As a sensitive-eye girly, this has saved my life."

6. Medicube Collagen Night Wrapping Mask

If you’ve been on the fence about using collagen, this demonstration gives you all the convincing you'll ever need. Crafted with collagen-wrapping film, the mask provides up to eight hours of care, according to the brand, which, in turn, helps with improving your elasticity and hydration, giving you a radiant complexion. "It locks your skincare in place so it has nowhere to go," our creator tells us as she applies the mask after washing her face and moisturizing. She can also be seen the following morning peeling the mask off to reveal a crystal clear complexion, making the $15 asking price well worth the small splurge. 

7. FHI Heat Unbrush

A detangling brush is another must for your beauty lineup for summer—especially if your hair tangles easily in the heat like mine. Per the brand, it’s designed to extract knots and tangles from the deepest of frizzled hair painlessly and effortlessly, which our creator attests to, calling it her "holy grail for pain-free detangling." Using the brush after wash day, she says, "You can see how easily this brush is gliding through my curls. It’s official, the Unbrush has passed with flying colors!"

8. Phlur Duo Mist

Want to smell like a baked cupcake? This Phlur Duo mist will do the trick with its rich mixture of sugary vanilla and creamy ingredients. Designed to build and layer, you can spritz away all day, and use both fragrances interchangeably without it causing a scent that is too overbearing. A true winner in our book!

9. Wavytalk Thermal Brush

Equipped with a detachable head, a velvet pouch and a dual-heat design that allows for even heat distribution, this thermal brush is the secret for achieving a "daily blowout on a budget," according to our creator who gave it a test on her own luscious curls. If you’re looking to nail a 1990s-style blowout (a la Jennifer Aniston's "Rachel"), this little guy is the answer. Oh, and did I mention it comes with five different temperature settings and an LED Digital display?


Screenshot 2024 03 04 at 4.32.14 PM

Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia

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PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.