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Meghan Markle Makes Huge Career-Related Announcement on Instagram: 'Coming This Month'

Fans will be excited

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Craig Barritt/Getty Images for TIME

Meghan Markle just gave an exciting business-related update, and it will have her fans very happy. 

The Duchess of Sussex’s As Ever brand, which carries an assortment of curated products, is restocking many of its customer favorites, including the popular Raspberry Spread, which is inspired by a recipe Meghan crafted in her home kitchen and features a signature blend of raspberries and lemon. The Duchess made the announcement on the brand’s official Instagram account with the caption, "To all who’ve been wondering and waiting, thank you! Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month...get excited!"

Markle rebranded the lifestyle business from American Riviera to As Ever earlier this year, and debuted the official Instagram page in a late-night joint post where she teased the brand’s aesthetic: an outdoor tablescape with fresh fruit, jars of what looks like her infamous jam and a croissant drizzled with honey. The caption read, "You’re warmly invited: As ever, coming Spring 2025."

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Samir Hussein/WireImage/Getty Images

According to the brand, the royal has been making jams, preserves and fruit spreads for friends and family for years. "The feedback from my loved ones was always the same: 'Starting my day with your jam makes me feel happy,'" the statement reads. “These moments inspired me to dream up something far greater than I could create in my kitchen at home. I asked myself…With the support of an amazing team, dedicated focus, and hard work, we made it happen."

With a new launch on the horizon, As Ever and Meghan's career as an entrepreneur are continuing to reach new heights.

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Associate Commerce Strategist

  • Covers all things commerce and entertainment
  • Has over a decade of editorial experience in both fashion and entertainment, and was previously with ONE37pm before joining the PureWow team in March 2024
  • Studied journalism and marketing at Columbus State University in Georgia