The PureWow100: Your Guide to What's *Actually* Worth It

Whether you're looking for the best mascara, leggings or massage gun, we've got you covered. We're hardcore shoppers, scouring the internet for the latest products to improve every area of your life—and we're putting them to the test to ensure they're genuinely worth the spend. Each item is ranked on a 100-point scale, known as the PureWow100, so you can gauge its value at a glance, then read our in-depth review for the no-holds-barred details.

Here's how things break down:
If a product or service scores between...
• 100-90 = PureWow100 Gold Award
• 89-80 = PureWow100 Silver Award
• 79-70 = PureWow100 Bronze Award
• 69 or lower = No Award, Just Honest Thoughts

(Note: Branded or Sponsored content the team has vetted and stands behind is labeled with a PureWow100 Recommended badge.)