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Fashion


Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors and Experts

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Abby
Hepworth

Editor

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Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

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Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
fashion
/ Dana Dickey

Editor Tested, Reddit Approved: These are the 11 Best Cooling Pajamas for Summer

fashion
/ Jillian Quint

Is This Boden Bathing Suit the Most Flattering Swimwear Ever?

fashion
/ Rachel Bowie

Princess Anne Wears Tangerine Hue to Royal Ascot—and Recycles an Outfit She Last Wore in the ‘80s

home
/ Destinee Scott

I'm a Professional Bargain Hunter—Here's Everything I'm Buying at Amazon This Week for $100 or Less

fashion
/ Destinee Scott

I Asked My Most Fashionable Friend Where She Got This Bag...I Couldn't Believe It Was from Amazon

fashion
/ Destinee Scott

This Bold Floral Trend for Summer 2025 Is *So* Carrie Bradshaw Coded

fashion
/ Natalie LaBarbera

Did I Just Find a Secret Birkenstock Sale? Why Yes, Yes I Did

fashion
/ Destinee Scott

J.Crew Has a Slew of Summer Work Dresses Your Coworkers Will Covet (and They're Up to 50% Off)

fashion
/ Natalie LaBarbera

The Top 12 Things Our Editors Don't Regret Shopping This Month

news
/ Danielle Long

Serena Williams Sizzles in Leopard-Print Dress

fashion
/ Stephanie Meraz

The Only 4 Sunglasses Trends You Need to Know in 2025

fashion
/ Jael Rucker

Beyoncé Traded in Her Cowboy Boots for the Perfect All-Season Shoe—Shop Similar Picks Starting at $69

fashion
/ Jael Rucker

Ahem, LoveShackFancy and Havaianas Just Dropped a New Flip-Flop Collection That'll Have You Swooning

fashion
/ Jael Rucker

12 of the Best Summer Styles to Shop at Old Navy Right Now

fashion
/ Destinee Scott

Oprah Loves These Famously Curve-Flattering NYDJ Jeans—and a Bunch of Pairs Are on Sale Now

fashion
/ Dana Dickey

Anthropologie Petite Summer Styles: Tested & Reviewed by a 5'3" Editor

fashion
/ Natalie LaBarbera

'Sirens' Star Meghann Fahy's Favorite Workout Set Is from a Brand I've Spotted on Cool Girls All Around L.A.

fashion
/ Destinee Scott

These 10 Summer Pieces From H&M Scream 'Amalfi Coast' (and They Start at Just $15)

fashion
/ Stephanie Meraz

17 Zara Items to Bring on Your Next Summer Vacation (Starting at $30)

fashion
/ Stephanie Maida

I’m 5’1” and These Are the 4 Summer Dresses I'm Wearing on Repeat

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