ComScore
About UsStyleFashionBeautyReviewsShoppingFoodFamilyWellnessEntertainmentNewsHomeRecipesTravelPetsHoroscopesGift GuidesWeddingsCulturesMoneyBooksTechNew YorkLos Angeles
SUBSCRIBE

Fashion

Trends and styles for every season, vibe and body type—so you can look great and feel great

Editors' Picks

fashion
/ Abby Hepworth

16 Things PureWow’s Fashion Editor Is Buying for Summer 2025

madewell petite try on catOriginal photos by Stephanie Maida/Madewell/Dasha Burobina
fashion
/ Stephanie Maida

Madewell Petite Haul! Here's Everything I'm Loving for Summer as a 5'1" Editor

j crew shaping swimwear review collage of reviewer wearing suit catOriginal photos: Dana Dickey
fashion
/ Dana Dickey

Did J.Crew Just Crack the Code to Comfortable Shaping Swimwear? I Tested It (With Photos)

meghan markle rules of wearing a button down catKarwai Tang/Getty Images
fashion
/ Rachel Bowie

The 5 Rules of Wearing a White Button-Down, According to Meghan Markle

fashion
/ Stephanie Meraz

Gen Z Has Spoken: Here’s What ‘Preppy’ Looks Like in 2025

fashion
/ Destinee Scott

Sorry Scandi, This Summer Is *All* About Portuguese Girl Style

fashion
/ Abby Hepworth

Seashell-Inspired Jewelry Is the Ultimate Summer Accessory Trend

SUMMER TRENDS

The latest looks we're surfacing from street style here and abroad

Most Popular

1.
fashion/ Marissa Wu

Ballet Sneakers Are the Latest Evolution of the Flat—Here Are 5 Styles to Shop

2.
fashion/ Jillian Quint

I’m 5’1” and Here Are 3 Wide Leg Jeans I Can’t Stop Wearing

3.
fashion/ PureWow Editors

19 Things We Wish Men Would Stop Wearing 

4.
fashion/ Stephanie Maida

I’m 5’1″—Here’s Everything I Tried on (and Loved) at Abercrombie & Fitch for Spring

5.
fashion/ Abby Hepworth

Are These the Most Comfortable Walking Shoes of All Time?

Editors and Experts

unnamed

Abby
Hepworth

Editor

image0 e1722622798857

Courtney
Mason

Editorial Assistant

stephanie maida

Stephanie
Maida

Senior Commerce Editor

natalie bio photo e1692204716113

Natalie
LaBarbera

Associate Commerce Editor

Natalie LaBarbera is an Associate Commerce Editor at PureWow who covers commerce stories across verticals, including fashion, travel, books, sales and more. Read on for her full bio.
Jelly Flats
PureWow/Anthropologie/Free People/Zara
fashion / Natalie LaBarbera

Move Over, Mesh: This Is the Summer of the Jelly Flat

The throwback trend we never expected
read more

The Latest

fashion
/ Jael Rucker

Taylor Swift's Sporty Shorts Set Stole the Show at the Stanley Cup Finals—Here's How to Get the Look

fashion
/ Natalie LaBarbera

12 Beachy Fashion Finds That Will Have You So Ready for That Vacay

fashion
/ Destinee Scott

Ahem, Tons of Anthropologie Sale Finds Are an *Extra 50% Off* This Weekend

news
/ Danielle Long

This Free Old Navy x Disney Event Is the Most Wholesome Summer Vibe

fashion
/ Jael Rucker

The 15 Best Work Dresses That Are Polished, Comfortable & Oh-So Versatile

fashion
/ Natalie LaBarbera

Summer's Next Big Trend Has Arrived—Introducing, the Salty Granola Aesthetic

fashion
/ Destinee Scott

Loft's Massive Cyber Summer Sale Is on with a 50% Discount on the Chicest Styles

fashion
/ Rachel Bowie

Gwyneth Paltrow Spotted in Chic One-Piece Swimsuit from Left on Friday

fashion
/ Abby Hepworth

15 Dreamy Beaded Bags I’m Shopping for Every Summer Event, from Weddings to Vacations

fashion
/ Destinee Scott

Need a New Summer Bag or Sandals? Coach Outlet Has the *Best* Deals RN

fashion
/ Abby Hepworth

Summer’s Most Controversial Shoe Trend Has the PureWow Team Majorly Divided

fashion
/ Courtney Campbell

The 18 Most Comfortable Flip Flops to Wear This Summer

fashion
/ Natalie LaBarbera

FYI: You Can Shop Julianne Moore's Very Rich Mom-Coded Workout Set on 'Sirens' for Under $200

fashion
/ Abby Hepworth

I’m a Fashion Editor, and Here’s Everything I Tried & Loved at J.Crew for Summer

fashion
/ Rachel Bowie

Meghan Markle Spotted at Disneyland Wearing Her Beloved Birdies Flats (and They’re a Favorite of Mine as Well)

fashion
/ Rachel Bowie

Princess Eugenie Posts Pics in Racerback Swimsuit and It Has Me Rethinking My Summer Style

news
/ Danielle Long

Katie Holmes Kept It Simple—And Totally Stylish—at the 2025 Tony Awards

fashion
/ Natalie LaBarbera

Move Over, Butter Yellow—This Fruity Shade Is the Next Big Color Trend

fashion
/ Natalie LaBarbera

Taylor Swift's Blue Floral Wedding Guest Dress Cost Almost $2,000—But I Found 4 Similar Styles for Way Less

fashion
/ Stephanie Maida

I'm 5'1" and This Is the Outfit Formula I Swear by to Look Chic in a Snap

See More
Company
Legal
©2010-2025 Wow MediaProducts, Inc doing business as PureWow. All rights reserved.
stylefoodfamilywellness
Subscribe